Privacy Policy

Amaris Mint® respects your privacy and is committed to handling personal information fairly, lawfully and transparently.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit amarismint.com, create an account, place an order, contact us, submit a review or interact with our marketing.

1. Who We Are

For personal information collected through amarismint.com, the data controller is:

Amaris Mint Ltd
Company number: 16606740
11–12 Old Bond Street
Mayfair
London W1S 4PN
United Kingdom

Email: info@amarismint.com
Website: www.amarismint.com

2. Personal Information We Collect

Depending on how you interact with us, we may collect:

  • Identity information: your name and account details.

  • Contact information: your email address, telephone number, billing address and delivery address.

  • Order information: products purchased, order history, delivery instructions, returns and refund information.

  • Payment information: payment status, payment method and limited transaction information. Full card details are processed by authorised payment providers and are not stored by Amaris Mint.

  • Customer-service information: messages, enquiries, complaints and other correspondence.

  • Technical information: IP address, browser type, device information, operating system, time zone and website activity.

  • Marketing information: communication preferences, email engagement and advertising interactions.

  • Review and survey information: product reviews, survey responses and other information you choose to provide.

  • Fraud and security information: information used to protect our customers, website and transactions.

Our website is not intended to collect medical records or detailed health information. Please do not submit sensitive medical information through general contact forms or product reviews.

3. How We Collect Information

We collect personal information:

  • Directly from you when you place an order, create an account, subscribe, contact us or submit content.

  • Automatically through cookies and similar technologies.

  • From service providers involved in payments, fraud prevention, delivery, marketing and website operation.

  • From social media or advertising platforms when you interact with our content, subject to your settings on those platforms.

4. How and Why We Use Personal Information

We process personal information only where we have an appropriate legal basis.

Certain identity, contact, delivery and payment information is required to enter into and perform a purchase contract with us. If you do not provide this information, we may be unable to accept or fulfil your order.

To process and deliver orders

We use identity, contact, payment and order information to:

  • Process payments.

  • Confirm and fulfil orders.

  • Arrange delivery.

  • Manage returns, refunds and customer enquiries.

  • Communicate essential order information.

Legal basis: performance of a contract and compliance with legal obligations.

To operate and protect our business

We may use information to:

  • Operate and improve our website.

  • Maintain website and account security.

  • Prevent fraud, misuse and unauthorised transactions.

  • Keep business, tax and accounting records.

  • Establish, exercise or defend legal claims.

Legal basis: legal obligation and our legitimate interests in operating and protecting our business.

To provide customer service

We use contact, order and correspondence information to respond to questions, complaints and requests.

Legal basis: performance of a contract and our legitimate interests in providing effective customer support.

To personalise and improve our services

Subject to your cookie choices, we may analyse website activity, purchases and engagement to understand how customers use our website and improve our products, content and services.

Legal basis: consent where required and, for limited non-intrusive activities, our legitimate interests.

To send marketing

Where permitted, we may send information about products, educational content, offers, launches and related news.

This may include reminders about products left in your shopping basket, where permitted by law.

We rely on consent where required. In limited circumstances, we may rely on the lawful “soft opt-in” for existing customers where permitted by law.

You can unsubscribe at any time using the link in our emails or by contacting info@amarismint.com.

Opting out of marketing does not stop essential communications concerning an order, account, product-safety matter or legal notice.

5. Cookies and Similar Technologies

Our website uses cookies, pixels, tags and similar technologies.

These may include:

  • Strictly necessary technologies: required for checkout, security, fraud prevention, account access and shopping-cart functionality.

  • Functional technologies: used to remember choices and improve website functionality.

  • Analytics technologies: used to understand website performance and visitor activity.

  • Advertising technologies: used to measure advertising and provide more relevant marketing.

Providers may include Shopify, Google, Meta, Klaviyo and other services identified through our cookie-management tool.

Where consent is legally required, non-essential analytics and advertising technologies will not be activated until you make a choice.

You can manage your preferences through our cookie banner or the Your Privacy Choices link on our website. Withdrawing consent will not affect processing that occurred before withdrawal.

6. Who We Share Information With

We may disclose personal information to trusted organisations that help us operate our business, including:

  • Shopify and website-technology providers.

  • Payment processors and fraud-prevention providers.

  • Fulfilment centres, warehouses, delivery companies and couriers.

  • Email, customer-service and marketing providers.

  • Analytics and advertising platforms where the required consent has been provided.

  • Product-review and survey providers.

  • Accountants, insurers, lawyers and other professional advisers.

  • Government bodies, regulators, courts and law-enforcement authorities where legally required.

  • A purchaser, investor or adviser involved in a proposed sale, restructuring or transfer of the business.

These organisations may act as processors on our instructions or as independent controllers under their own privacy policies.

We do not sell personal information for money. However, disclosures to advertising and analytics providers may be classified as “selling”, “sharing” or targeted advertising under certain US privacy laws. Where applicable, you can exercise relevant choices through the Your Privacy Choices link.

7. Payments

Payments are processed through the authorised payment providers displayed at checkout, including Shopify Payments and any other payment method you select.

Payment providers collect and process payment credentials under their own terms and privacy notices. Amaris Mint does not receive or store complete payment-card numbers.

8. International Transfers

Some of our service providers operate internationally. Personal information may therefore be processed outside the United Kingdom or European Economic Area.

Where required, we take steps to ensure that appropriate safeguards are used. These may include:

  • Government adequacy regulations or decisions.

  • The European Commission’s Standard Contractual Clauses.

  • The UK International Data Transfer Agreement or UK Addendum.

  • Other legally recognised transfer safeguards.

Shopify International Limited and its authorised affiliates and subprocessors may process customer information in different countries in accordance with Shopify’s contractual and data-transfer arrangements.

You may contact us for further information about safeguards relevant to your personal information.

9. Data Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Typical retention periods include:

  • Order, invoice, payment and tax records: generally six years after the relevant financial period, where required for tax, accounting or legal purposes.

  • Customer-account information: while the account remains active and for a reasonable period after closure.

  • Customer-service correspondence: generally up to two years after an enquiry is resolved, unless a longer period is required for a dispute or legal obligation.

  • Marketing information: until you unsubscribe, withdraw consent or we determine that the information is no longer required. We may retain a minimal suppression record to ensure that your opt-out continues to be respected.

  • Fraud, security and legal records: for as long as reasonably required to protect our business, comply with law or deal with a legal claim.

  • Cookie and analytics information: according to the periods identified through our cookie-management tool.

We may retain information for longer where required by law, a regulator, a court order or an active legal dispute.

10. Data Security

We use appropriate technical and organisational safeguards designed to protect personal information against loss, misuse, unauthorised access, alteration and disclosure.

These measures include secure Shopify infrastructure, HTTPS encryption, access controls and restricted administrative permissions.

No online service is completely secure. Customers are responsible for protecting their account credentials and notifying us if they suspect unauthorised use.

11. Your Privacy Rights

Depending on applicable law and the circumstances, you may have the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your information.

  • Request restriction of processing.

  • Object to processing based on legitimate interests.

  • Receive certain information in a portable format.

  • Withdraw consent at any time where processing relies on consent.

  • Complain to a data-protection authority.

You have an absolute right to object to the use of your personal information for direct marketing.

These rights are not always absolute. We may need to retain or continue processing information where permitted or required by law.

To exercise a right, email info@amarismint.com. We may request reasonable information to verify your identity before completing a request.

12. Automated Decision-Making

We do not use personal information to make solely automated decisions that produce legal or similarly significant effects.

We may use limited automation for fraud detection, website personalisation and marketing segmentation. Where required, these activities are subject to appropriate safeguards and your privacy choices.

13. Children’s Privacy

Our website and products are not directed at children under 16. We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, please contact info@amarismint.com so that we can investigate and take appropriate action.

14. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their privacy notices before providing personal information.

15. Changes to This Policy

We may update this Privacy Policy when our services, technology, suppliers or legal obligations change.

The updated version will be published on this page with a revised “Last updated” date. Where a change materially affects your rights, we will provide additional notice where appropriate.

16. Contact and Complaints

For questions, requests or concerns about this Privacy Policy, contact:

Amaris Mint® Customer Support
Email: info@amarismint.com

Amaris Mint Ltd
11–12 Old Bond Street
Mayfair
London W1S 4PN
United Kingdom

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
United Kingdom

Website: www.ico.org.uk

If you are located in the European Economic Area, you may also contact the data-protection authority in the country where you live or work.